MentalAccounting相关论文
Are windfalls spent more readily? The cognitive tag and emotional tag of money matters consumer spen
Mental accounting posits that people track their expenditures using cognitive categories of “mental accounts.” The aut......
Although research on mental accounting and reason based choice has been extensive,scholars have concentrated on mental a......
This is an exploratory study on mental accounting and food budgeting of agricultural households,in which we assumed that......
